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Showing posts from November, 2022

When to Choose Hardcover Books and the Benefits of Hardcover

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  When you walk past a bookstore why are your eyes drawn to the shiny hardcover books on the display? While waiting at a lounge, why do you find yourself picking up the hardcover coffee table books and perusing them? This is the magic and pull of hardcover books . The editor of Bookseller magazine said in the Guardian that “the hardback is a mark of quality…it shows booksellers and reviewers that this is a book worth paying attention to”. Till a few years ago, all books came in hardback format. Over the last few years, many other types of bookbinding have come into the market, but hardcover binding still has a special place in the world of books. Let us see what makes this format a cut above the rest and, in what situations this format is best suited for bookbinding. What is Hardcover Binding? There are many types of bookbinding that are used today. Some of these have been in practice for thousands of years! There are four techniques that are most used in current times: S...

Offset vs. Digital Printing: Which printing method is right for you

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  If you’re in the market for brochures, business cards, posters, or other marketing materials, you already know how imperative it is to create the right style, colour scheme, copy, and layout. There is still one more crucial choice to make: choosing between digital and offset printing. Is digital printing superior to offset printing? It’s a common question, yet the response is not as simple and straightforward as you might expect. Naturally, the answer is either “yes or no”, but it really does depend on your printing needs. To determine which is superior for printing your marketing materials, let’s examine the distinctions between offset printing and digital printing . For decades, offset printing which has been around for more than a century was the ideal method for printing nearly all commercial materials, including newspapers, magazines, booklets printing, advertising, postcards, and brochures. Ink is often transferred from a plate to a rubber sheet in offset printing, whi...